If you will be shipping a new product to your distributors soon, you are probably thinking about whether you should have custom labels created for it, or go with ones you already have in stock.
Here are three reasons why custom labels from a custom label printing service are usually the right choice for a new product. Especially if you want to be able to sell a large amount.
They make your product stand out — The whole point of any product design is to be sure it stands out when put next to similar products from your competitors. If you use labels that are similar to those you have used in the past, or that are not particularly interesting, not only will your product not stand out it will not sell.
Have custom labels created in bright, bold colors and interesting designs, and your new product will suddenly jump off the shelf when it comes to a potential customer’s attention.
They include all the correct information — If you use labels that are not a custom size or shape, you may not be able to fit all the pertinent information on them. With custom labels, however, you can create them to the exact size you need, so that all that information will definitely fit on them.
The labels themselves will also look nicer on the product, as they will be designed and printed to the right size for that particular packaging.
They sell your company image — You may not think about it, but having custom labels created is a great way to solidify your company’s image and to sell it to consumers.
A good custom label can include your logo. It can include the precise color of ink your brand is known for, and it can also include your company’s logo. All of these things become more and more familiar with consumers the more you put them out there. Put them on custom labels and your company will become even more familiar to the consumer.